TOURISM TRINIDAD LAUNCHES NEW VIDEO CAMPAIGN
“DESTINATION TRINIDAD ” HIGHLIGHTS THE ISLAND”S TOURISM NICHES
Sep 29, 2020
Tourism Trinidad launches new video campaign Photo Credit gotrinidadandtobago.com
Tourism Trinidad Limited launched Destination Trinidad that perfectly captures the essence of the island’s sports, events, and conferences/meetings tourism niches. The original soca-infused music perfectly aligns with the footage; portraying Trinidad as a place where visitors can embark on their own epic journeys and set out on their own when the world emerges from the coronavirus crisis. WATCH DESTINATION TRINIDAD VIDEO: https://www.dropbox.com/s/zqqzlfxsnf6njw9/TTL%20Destination_60_Final.mp4?dl=0
Tourism Trinidad is continuing to build out its arsenal of communication pieces, such as brochures, videos, new destination website, focusing on these key pillars. The 60-second video showcases beautiful shots of Trinidad in a way that is inspirational, artistic, and overflowing with our world-renowned “Trini” energy. An intrinsic part of Trinidad’s Tourism Recovery Plan to get the sector back on its feet, this commercial is being aired for the first time during the international broadcast of the prestigious and hugely popular T20 Cricket Tournament of the Caribbean Premier League (CPL) being hosted in Trinidad and Tobago. This is, therefore, an ideal platform to promote Destination Trinidad via live stream and television whilst simultaneously generating brand awareness and connecting with global audiences in the UK, North America, Europe, Asia Pacific, Africa, India Sub-Continent, and Pan Caribbean.
Trinidad Carnival 2020 Photo Credit Essence
Travelers are eagerly searching out vacation options and, based on industry reports, international tourists will primarily seek destinations that offer diverse culturally rich, and “out of the box” experiences in a safe environment. Keeping visitors inspired and informed will remain a top priority for all tourism destinations, alongside ensuring that the necessary protocols and guidelines to mitigate the spread of COVID-19 are in place prior to re-opening the borders. The Chief Executive Officer (Ag.) of Tourism Trinidad Limited, Mrs. Heidi Alert explained that “the 60-second television commercial aims to inspire travelers to dream of Destination Trinidad even as we all battle the COVID-19 pandemic globally. It is crucial to keep our audiences inspired and informed so that the destination remains top of mind. In the crowded marketplace where many other competing destinations are vying for the attention of the traveler, Trinidad must remain on the forefront and continue to disseminate captivating, real-life, and authentic content. Moreover, we are in the final stages in the roll-out of the Trinidad Tourism Industry Health & Safety Manual for Post Covid-19 based on other regional and international public health protocols. These unified guidelines and protocols will assist in restoring global confidence in destination Trinidad even as we all work to ensure the health, safety, and well-being of our citizens and visitors”. http://tourism.gov.tt/
The 60-second video can be viewed via Tourism Trinidad’s Facebook @Visit Trinidad, Twitter @ExploreTrinidad, Instagram @BookTrinidad, and Twitter @StayTnT.
Hilton Trinidad and Conference Center in Port of Spaqin Photo Credit Agoda
