Footprint-in-the-sand beaches are featured in the new brand campaign called Venture Deeper Photo Credit @StKittsTourism

ST. KITTS UNVEILS A NEW BRAND CAMPAIGN CALLED ‘VENTURE DEEPER’

St. Kitts Tourism Authority’s Latest Rebrand Celebrates The Distinct Island

Basseterre, St. Kitts (Oct. 2022) A big boost for tourism, St. Kitts Tourism Authority launched a new brand campaign titled “Venture Deeper ” building on the island’s distinct characteristics while introducing elements of introspective self-discovery and intention that speak to the purpose-driven goals of today’s travellers. “St. Kitts is relatively new to tourism, only focusing efforts and resources on tourism within the last 20 years. This gives our island a very different ethos in the Caribbean,” said Honourable Marsha Henderson, Minister of Tourism, Civil Aviation and Urban Development for St. Kitts & Nevis. “We are contemplative, nostalgic, and soulful. We appeal to intrepid travellers eager to explore, learn, and immerse themselves fully in a new experience. There are many layers to peel back when exploring St. Kitts, and we are excited that the campaign showcases this unique positioning to the world.” www.visitstkitts.com

Venture Deeper is the newest marketing campaign Photo Credit @StKittsTourism

The new brand aesthetic comes from the island itself, featuring a colour palette of soft, muted, earthy tones, including deep green and pastel pink inspired by the destination’s luscious rainforest, beautiful beaches and stunning sunsets. The “Venture Deeper” visual assets capture authentic moments with a vintage feel. By including different vantage points, the revamped photography invokes a sense of discovery and the magnetic qualities of the island that is central to the brand.

St. Kitts Scenic Railway is the oldest sugar train in the Caribbean and a popular activity for history buffs visiting the island Photo Credit @StKittsTourism

In addition to the visual elements, the content reflects the culture and history of St. Kitts, as well as all the soul-stirring discoveries travellers make across the island. Travellers truly venture deeper into St. Kitts as they hike the rim of the dormant volcanic crater at Mount Liamuiga with a local guide; learn about the flora and fauna of the Central Forest Reserve National Park; immerse themselves in the destination’s complex history at Brimstone Hill, a UNESCO World Heritage Site; explore the art of textile design at Caribelle Batik and Romney Manor; cross the remaining sugar cane fields all over the island on the last railway in the Caribbean; relax on the golden-toned, salt-and-pepper or alluring black volcanic sand beaches; take in the sounds of the internationally renowned Music Festival; dive exceptional shipwrecks, or enjoy the rich culinary culture fusing Caribbean Island ingenuity and local ingredients with Old World traditions. Stay up to date on the latest travel updates and upcoming events by visiting www.visitstkitts.com.

Eat local at one of many fresh fruit and vegetable stands that dot the island Photo Credit @StKittsTourism

About St. Kitts

St. Kitts is the larger of two islands that make up the Federation of St. Kitts and Nevis. 18 miles of green mountain ranges stretch from Mount Liamuiga in the north to the southern peninsula—each end, an entirely different and equally fulfilling experience. The island’s serendipitous location between the Atlantic Ocean and the Caribbean Sea gives its coast distinctively varied hues. Our beaches range from golden tones, to salt-and-pepper, and alluring black volcanic sand. Venture Deeper into the magic of St. Kitts and discover what the destination holds, while simultaneously venturing introspectively into a journey of self-discovery. Peel back the many layers of our beautiful island to discover culture, history, adventure, and culinary delights around every corner. For more information about St. Kitts, visit www.visitstkitts.com.