PURE GRENADA LAUNCHES “JUST-FOR-YOU” CAMPAIGN
Health and safety-focused campaign invites visitors to create personalized experiences
Aug 07, 2020
Grande Anse Beach PhotoCredit Grenada Tourism Authority
Pure Grenada, Just-For-You is the new lifestyle campaign launched by the Grenada Tourism Authority (GTA) showcasing the three-island nation of Grenada, Carriacou and Petite Martinique’s varied bespoke offerings while observing safety, health and wellbeing. The campaign invites visitors to discover and explore immersive cultural experiences while having peace of mind that their health and safety is being protected.
Aligned with the phased reopening of Grenadian borders, which saw commercial flights from the Caribbean allowed from 15th July and widens to international flights from ‘medium’ risk countries from 1st August, Just For You has been strategically designed to appeal to those who are currently able and willing to travel for leisure. In readiness for the phased reopening of borders, the Ministry of Health and the GTA have trained and certified over 1,800 tourism industry stakeholders in recent weeks, across accommodation, attractions, food and beverage, tourism services including marinas, tourism transportation such as airport taxis, and water sports. Certified service providers are easily identified by the ‘Pure Safe Travel’ Seal of Approval, prominently displayed.
Speaking on the motivation behind the name of the campaign, Chief Executive Officer of the GTA Patricia Maher said, “Grenada provides travelers with a dynamic variety of boutique accommodations and hospitality services that range from approved certified hotels, apartments and villas to casual and fine dining restaurants, all giving visitors the option to customize their experience to one that it is intimate and relaxed. The added bonus of the small islands’ unspoiled tropical surroundings and uncrowded white sandy beaches made it easy for us to say Pure Grenada- Just for you.”
Rainforest Hike to Mount Qua Qua Credit Island Routes
To complement the campaign, a video and suite of images highlighting the island”s treasures, freedom to explore, unique culture, and friendly people as well as the health and safety measures in place to protect residents and visitors were launched. The upbeat video will be shared digitally across social platforms, the Pure Grenada website, and with industry partners.
For complete details on required travel protocols, approved accommodation, and general destination information, visit the refreshed GTA website at www.puregrenada.com. Find our more @discovergrenada on social media.
Concord Falls Photo Credit Grenada Tourism Authority
ABOUT PURE GRENADA
Grenada, Carriacou, and Petite Martinique, Three Islands, One Unique Destination, located in the southernmost region of the Caribbean, is best known as the “Spice Island of the Caribbean.” The island’s careful approach to tourism, infused with warm charm and friendly hospitality allows visitors to seamlessly tailor a “Pure Grenada” experience, whether staying at luxury beach-front resorts or barefoot-chic boutique hotels and villas. With 50 world-class white sand beaches, 15 breathtaking waterfalls, countless hiking trails, more than 60 unforgettable dive sites including the largest shipwreck in the Caribbean, ‘Bianca C’, and the world’s first Underwater Sculpture Park, travelers are drawn to destination’s shores for a beyond-the-ordinary Caribbean vacation. There are non-stop and direct flights to Grenada’s Maurice Bishop International Airport from the US, Caribbean and Canada, making the island accessible to visitors from around the world that wish to experience Pure Grenada, Pure Carriacou & Pure Petite Martinique.
