MARRIOTT INTERNATIONAL RELEASES INSIGHTS ABOUT ALL-INCLUSIVE TRAVEL
Marriott has Expanded its Portfolio of All-inclusive Resorts
PLANTATION, FL – Oct. 2021 – Following the acquisition of Elegant Hotels, on the sun-soaked shores of Barbados, Marriott is expanding its presence in a sector that had been rapidly accelerating even before the pandemic. Supported by extensive research, including a consumer survey conducted by Maru/Blue, feedback from industry influencers, and the insights of Marriott’s executive leadership, Marriott International has released a comprehensive report entitled, ‘How Marriott Is Changing The Landscape Of All-Inclusive Resorts’ [LINK]. The report contains data points on what travel consumers are looking for as they emerge from the pandemic, how all-inclusive resorts are well-suited to meet that demand, and how Marriott’s unique combination of scale, expertise, focus on locally inspired guest experiences, and consumer appeal not only satisfy the needs of these travelers but redefines all-inclusive in the process. Despite its relatively recent entry into the all-inclusive market, Marriott International has rapidly expanded its portfolio of all-inclusive resorts. It is positioned to reinvent the space through the introduction of several of its trusted brands, unique ability to deliver unparalleled cultural experiences, and access to the over 150-million-member strong Marriott Bonvoy community.
Key takeaways from Marriott’s research include that more than half of the 1,515 adults surveyed (54%) said that they are likely to consider an all-inclusive resort for their next vacation. The concept is even more appealing to the younger generation, with 70% of those aged 18 to 34 stating that they would consider all-inclusive (versus 58% of those aged 35 to 54) — a sign that the concept’s popularity is likely to continue expanding in the years to come. Additionally, almost two-thirds of respondents (64%) ranked “new and unique cultural experiences” as one of the most important features when considering an all-inclusive. All these statistics strongly support Marriott’s expansion in the market, particularly the desire for new and unique cultural experiences as this is a hallmark of many of its globally recognized brands.
Brian King, President of Marriott International for the Caribbean and Latin America shared that, “The Caribbean and Latin America has traditionally been a growth region for Marriott International, and we continue to see the potential for long-term expansion, specifically focused on our all-inclusive resort portfolio.” King added, “The region’s rich cultural diversity, fascinating history, and world-class leisure destinations are primed to offer consumers the memory-making experiences they are seeking. We’ve heard directly from consumers that local exploration, impeccable food, and beverage offerings, or family packages for all ages which are perfectly curated are top of mind. Marriott International makes it a priority to listen to our customers and provide exactly what they desire but in a surprising and unexpected way! It’s been gratifying to see the research supports our hypothesis and underscores our commitment to bring the most memorable travel experiences to our adventure-seeking guests.” With Marriott’s entry into the segment, all-inclusive is continuing to evolve and attract more and more of the leisure travel market.
Marriott will accelerate this evolution by implementing its vast operating experience in upscale and luxury hotels and resorts and drawing the power of its distinctive brands and engaging the millions of Marriott Bonvoy members eager to explore the endless possibilities of all-inclusive resorts. For more information and to stay up to date on Marriott’s All-Inclusive portfolio please visit, https://all-inclusive.marriott.com/. The full report is available for download here and a snapshot of the survey results can be found here.
About Marriott International
Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of roughly 7,800 properties under 30 leading brands spanning 138 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly-awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.
