“JAMAICA TRAINING UNIVERSITY” LAUNCHED

Family time on the water is popular with Canadian travelers. Photo Credit Air Transat

As part of the Jamaica Tourist Board’s (JTB) ongoing commitment to engage and support its retail travel partners throughout North America, the tourism agency is inviting Canadian agents to expand their destination product knowledge by enrolling in Jamaica Training University, a new weekly training series offered every Thursday.

Designed for experienced travel professionals and industry newcomers alike, Jamaica Training University will feature a series of free online training seminars hosted on the Microsoft Teams platform. Each Thursday, JTB Canada’s team members will present four two-hour sessions on the same topic, hosted at different time slots throughout the day. Course topics will change each week and will be offered in both English and French.

The Jamaica Training University course modules will cover a variety of destination-themed topics, including overviews of resort regions and product-specific education on industry segments such as weddings, villas and long-stays, and small hotels. On August 13, sessions will begin with an introductory ‘Jamaica Destination Orientation’ course designed to provide agents with a comprehensive background on the island and its many tourism offerings.

Half Moon Jamaica is a Caribbean classic in Montego Bay. Photo Credit Half Moon Resort

“JTB Canada has been engaging travel trade professionals by offering ongoing support through training and networking opportunities for the community,” said Angella Bennett, Regional Director, Jamaica Tourist Board, Canada. “We’re pleased to continue this commitment with the launch of our new Jamaica Training University program, and we look forward to continuing to engage our valued retail partners.”

JTB Canada will also continue running its popular Irie Hour sessions each Tuesday at 2:30 p.m. EDT. Launched in May 2020, the weekly ‘chill-and-chat’ virtual gatherings attract hundreds of attendees each week from Canada and beyond. The fun, informal events give agents an opportunity to connect with JTB representatives and special guest presenters from Jamaica’s tourist industry, hear updates and news from the destination, and ask questions on reopening protocols and tourism highlights.

Couples Tower Isle is an adults-only with a private island. Photo Credit Couples Resorts

To learn more about Jamaica Training University and to register for an upcoming course, visit www.visitjamaica.com/canada/training-university.

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam and Mumbai.&#226?¯&#226?¯

TripAdvisor® ranked Jamaica as the #1 Caribbean Destination and #14 Best Destination in the World in 2019. Also this year, the International Council of the Pacific Area Travel Writers Association (PATWA) named Jamaica the Destination of the Year and TravAlliance Media named JTB Best Tourism Board, and Jamaica as Best Culinary Destination, Best Wedding Destination and Best Honeymoon Destination. Additionally, the JTB has been declared the Caribbean’s Leading Tourist Board by the World Travel Awards (WTA) for thirteen consecutive years between 2006 and 2019. Jamaica also earned the WTA’s award for the Caribbean’s Leading Destination, World’s Leading Cruise Destination and World’s Leading Family Destination. Jamaica is home to some of the world’s best accommodations, attractions and service providers that have won several awards throughout the years.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.