Jamaica Tourist Board Recognized for Outstanding PR & Marketing Effort
Destination Honoured by HSMAI with Two Awards for Jamaica House
Feb 23, 2017
KINGSTON, JAMAICA – February 23, 2017 – The Jamaica Tourist Board (JTB) has started 2017 on a very high note winning two coveted public relations awards for their marketing of the Jamaica House 2016 at the 31st Summer Olympic Games in Rio de Janeiro. The Hospitality Sales & Marketing Association International (HSMAI) honored the JTB with two Adrian Awards: a Silver in the Special Events category and Bronze in the Consumer Campaign category.
“We are honored to be recognized by the Hospitality Sales & Marketing Association International with these awards. They are a testament of the hard work and commitment of the team at the Jamaica Tourist Board to create campaigns and programs that resonate in our markets and amplify our brand across the world,” said Paul Pennicook, Jamaica’s Director of Tourism.
With the Olympics taking place in South America for the first time, the JTB used this grand stage to engage Brazilian and international consumers. Over a ten-day period, Jamaica House was utilized to promote Destination Jamaica through a strategic communication campaign encompassing a mix of traditional media relations, social media and consumer activations. This gave potential visitors and fans of Jamaica a taste of the island’s culture through its music and food, and a chance to celebrate with Jamaicans. Additionally, the JTB executed watch events in the US and Canada as well as facilitated media from across UK and Europe. As a result, Jamaica House was visited by over 20,000 patrons, over 100 travel agents and tour operators and amassed over 4 billion global media impressions including BBC, CNN and NBC out of the USA.
Now in its 60th year, the Adrian Awards Competition is the largest and most prestigious global travel marketing competition. Founded in 1927, HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry, which comprises nearly 7,000 members from 35 countries and chapters worldwide. The HSMAI Adrian Awards are open to all travel-related industries with categories in advertising, digital marketing and public relations, receiving more than 1,000 entries annually.
For more information on the HSMAI Adrian Awards, visit www.adrianawards.com. To learn more about the Jamaica Tourist Board, go to www.visitjamaica.com.
About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. The JTB was declared the Caribbean’s Leading Tourist Board by the World Travel Awards (WTA) from 2006 to 2016. Also in 2016, Jamaica earned the WTA’s vote for the Caribbean’s Leading Destination and the Caribbean’s Leading Cruise Destination for the tenth consecutive year. Jamaica was named the top three island in the world by TripAdvisor® in 2016. Additionally, Ocho Rios was named the Caribbean’s Leading Cruise Port; Sangster International Airport was voted the Caribbean’s Leading Airport; Club Mobay was named the Caribbean’s Leading Airport Lounge; Dolphin Cove was voted the Caribbean’s Leading Adventure Tourist Attraction; the Montego Bay Convention Center was named the Caribbean’s Leading Meeting & Conventions Center; and GO! Jamaica Travel was named the Caribbean’s Leading Tour Operator.
JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai and Tokyo.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Web site at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.
