JAMAICA TOURIST BOARD ANNOUNCES  PHILIP ROSE AS THE NEW DEPUTY DIRECTOR OF TOURISM FOR THE AMERICAS 

KINGSTON, JAMAICA,  May 2023 – The Jamaica Tourist Board is pleased to announce  Philip Rose has been appointed  Deputy Director of Tourism (Ag.), Americas, with responsibility for the U.S., Caribbean and Latin America.   www.visitjamaica.com  “Philip Rose has a long history working in tourism to promote brand Jamaica,” said Hon. Edmund Bartlett, Minister of Tourism, Jamaica. “Throughout the years, he has proven himself to be a visionary leader whose numerous successes have helped to elevate and maintain Jamaica’s status as one of the world’s top tourism destinations, particularly from North America. It was therefore a natural fit for him to step into this key role.”  Most recently, Mr. Rose served as Regional Director for the Jamaica Tourist Board in the U.S. responsible for overseeing sales and marketing in the Northeast, the region that delivers the largest share of visitor arrivals to the island. He has previously held senior-level positions within the organization including Regional Director of Canada, during which time the country recorded its highest visitor arrivals to Jamaica. “We are truly fortunate to welcome Philip Rose to this post, as he is a champion of Jamaica’s tourism with outstanding qualifications and a well-established track record of excellence,” said Donovan White, Director of Tourism, Jamaica Tourist Board. “The strategic direction, proficiency and foresight he provides have been invaluable to growing arrivals and we are fully confident that he will continue to be a driving force for tourism to Jamaica in his new position.”

“It’s an honor for me to accept this appointment within the Jamaica Tourist Board, who first recruited me from the hospitality sector over 20 years ago,” said Mr. Rose. “I have always been passionate about selling and marketing travel to Jamaica as well as aligning strategies and tactics to meet objectives and targets, so I look forward to doing so in an expanded capacity with this promotion.”    Mr. Rose grew up in the tourism and hospitality industry, having worked in city hotels and beach resorts across Jamaica since his first summer job at 14 years old. Upon his recruitment by the Jamaica Tourist Board, he has thrived in different roles in the U.S. and Canada and has been promoted in every position he has held. Philip has lived and studied tourism in Jamaica, Canada, U.S., Singapore and Italy and has been a featured guest lecturer on tourism in various universities in the U.S. and Canada. For more information on Jamaica, visit www.visitjamaica.com.

 

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and Germany and London. Representative offices are located in Berlin, Spain, Italy, Mumbai and Tokyo.  vISIT  www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at visitjamaica.com/blog.