Jamaica’s new ad campaign invites adventure travelers to the island Photo Credit JTB

JAMAICA LAUNCHES THE ‘COME BACK’ ADVERTISING CAMPAIGN

‘Come Back’ Ad Campaign Makes Its Debut in Jamaica

KINGSTON, JAMAICA – Nov. 2022: As the tourism industry rebounds, Jamaica has launched a new advertising campaign inviting people to come back to their best selves in Jamaica. “In Jamaica, we’ve been recording arrivals that exceed pre-Covid levels, demonstrating that our travel sector is resilient and so are travelers,” said the Hon. Edmund Bartlett, Minister of Tourism, Jamaica. “While everyone has been impacted by the pandemic, we want to let everyone know that Jamaica is good for the spirit. Therefore, it is the ideal destination to help people rediscover their own sense of adventure, natural curiosity, human connection and ultimately realize their most valuable human potential.” www.visitjamaica.com

Exploring the Blue Mountains is a Jamaican rite of passage Photo Credit VisitJamaica via Facebook

Created by the Jamaica Tourist Board’s advertising agency of record, Accenture Song, the campaign showcases Jamaica’s picturesque natural attractions and its friendly, welcoming people working together to help visitors live their best lives. The campaign was filmed utilizing over 50 local Jamaican crew members across locations in Jamaica spanning from Portland to St. Ann. Real couples and a real family were cast for the campaign so it would portray an authentic experience. Campaign music is also an original score created by Jamaican music producers.

Blue Mountain coffee is the island’s signature sip Photo Credit Visit Jamaica via Facebook

“We felt it was important to really show people what Jamaica is all about and what differentiates it from other competitive destinations,” said Director of Tourism, Jamaica Tourist Board, Donovan White. “While we have plenty of sun, sea, and sand, it’s our uniquely Jamaican culture from our music to our food to our people that really distinguishes us. It’s the reason travelers choose to come here – so they can experience and connect with our vibe that comes alive.” The approach was to create aspirational itineraries tailored to three personas – Adventure Seekers representing a younger demographic discovering Jamaica for the first time, Family Planners representing the young family demographic experiencing a long-anticipated family vacation, and Seasoned Travelers representing an older demographic that has likely visited Jamaica previously. The itineraries are each designed to highlight an array of adventurous, romantic, luxurious, fun, and mouth-watering moments to whet potential visitors’ appetite for a genuine Jamaica vacation.

To view the: 30-second commercial currently airing in the US market, click here. For more information on Jamaica, please go to www.visitjamaica.com.

Jamaica Tourism Board launches ‘Come Back’ ad campaign Photo Credit JTB

ABOUT THE JAMAICA TOURIST BOARD

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto, and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo, and Paris. For details on upcoming special events, attractions, and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest, and YouTube. View the JTB blog at www.islandbuzzjamaica.com.