JAMAICA ANNOUNCES A NEW ZONE FOR UPSCALE TOURISM DEVELOPMENT

KINGSTON, JAMAICA, AUG. 2022 – A big boost for the upscale tourism market in Jamaica, a new high-end tourism zone will be developed from Oracabessa to Port Antonio on the island’s northern coast. Named the  “Revere Zone”, the development will consist of only low-density resorts and hotels. “Jamaica continues to be among the world’s most sought-after destinations for international travel,” said Hon. Edmund Bartlett, minister of tourism,  “as we are working to diversify our tourism sector, we could not be more pleased to create an area that provides a different type of experience for a high-end traveler. This new zone will be supported by additional non-stop air service flying directly into Ocho Rios, providing easier and more direct access to this beautiful region of our island.” www.visitjamaica.com

The Jamaica Revere Zone will include the northern coastal towns of Oracabessa, Port Maria, St. Ann’s Bay, Runaway Bay, Discovery Bay, and of course Ocho Rios itself. Especially once planned new highways are constructed, travelers entering the island through the Ian Fleming International Airport in Ocho Rios will have easier access to this zone as well as to any part of Jamaica in approximately one hour. Redevelopment projects are also underway in Port Antonio to increase the area’s appeal to high-end travelers.  Creating this zone will also encourage more travelers to explore areas beyond the primary tourist towns of Montego Bay and Negril, resulting in more tourism dollars being filtered to more people and businesses throughout the island. Extending the reach of tourism into additional communities is part of Jamaica’s Blue Ocean Strategy to build back better and support smaller to medium-sized businesses and individual entrepreneurs operating within the sector, ultimately promoting sustainability, inclusivity, and resilience.