Grenada Tourism Authority Retains Cheryl Andrews
Cheryl Andrews Marketing Communications has been appointed by the Grenada Tourism Authority to manage its communications and social media strategy
Jan 10, 2017
CORAL GABLES, Fla. – January, 2017 – Miami-based PR agency Cheryl Andrews Marketing Communications (CAMC) has been appointed by the Grenada Tourism Authority (GTA) to manage its communications and social media strategy in North America and the Caribbean, raising awareness of the new “Pure Grenada – the Spice of the Caribbean” brand message in target niche markets. Following an extensive and competitive review process, CAMC was selected as the agency of record and officially began to manage the destination’s public relations efforts in the U.S., Canada and Caribbean markets on December 1, 2016.
“We are very pleased and delighted to now have public relations representation in the USA, Canada, and the Caribbean after many years. CAMC has years of industry knowledge and PR experience and emerged as the best agency after an intensive process to deliver the quality marketing support that the GTA wants,” said Rodney George, Chairman of the Grenada Tourism Authority. “Grenada, Carriacou & Petite Martinique cater to the discerning traveller looking for serene escapes and soft adventures off-the-beaten path, so strategic, targeted outreach is important to us.”
The Grenada Tourism Authority launched the “Pure Grenada” brand with the intention of highlighting the island’s untouched and unspoiled outdoor offerings. The idea is to maintain the island’s authenticity and ecofriendly experience while appealing to the key niche markets such as sailing and yachting, cruising, diving, soft adventure, and romance.
“We’ve been representing island destinations in the Caribbean for 30 years and are confident that we can connect Grenada with media and travelers in a way that will drive business for the island and its stakeholders, said Cheryl Andrews, CAMC president. “We love Grenada and can’t wait to inspire travelers to visit the island.”
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About Grenada Tourism Authority
The Grenada Tourism Authority is the national tourism organization responsible for destination management and marketing of Pure Grenada – the Spice of the Caribbean. Grenada is made up of three islands, Grenada, Carriacou & Petite Martinique presenting the perfect vacation for families, couples, friends, and groups.
This destination prides itself by having the World’s First Underwater Sculpture Park; organic chocolate and rum factories; 50 white and black sand beaches; tropical rainforest with lakes, waterfalls and basins; and the largest shipwreck in the Caribbean ‘Bianca C.’Grenada is accessible by air with direct weekly flights from New York, Miami, Atlanta, Toronto, London, Frankfurt, Port of Spain, and Bridgetown. Yachts, sailboats, and cruise ships also berth in the islands of Grenada.
About Cheryl Andrews Marketing Communications
Cheryl Andrews Marketing Communications (CAMC) is a leading public relations firm that has specialized in travel, hospitality, luxury and real estate PR for Caribbean, Floridian and Latin American clients for more than 30 years. The company has built a solid reputation for resultsdriven service. CAMC is at the forefront of new media and has integrated social media into traditional campaigns for its resort and destination clients. Influencers turn to the CAMC team as leading experts in the field. Follow CAMC at https://twitter.com/CAMC_PR, like us on Facebook at https://www.facebook.com/CherylAndrewsMarketing and visit www.campr.com for more information.
