GRENADA LAUNCHES A NEW VIDEO STORYTELLING CAMPAIGN

‘Grenada Rocks ‘ features storytelling by locals Photo Credit Grenada Tourism Authority

Grenada’s latest campaign ‘Grenada Rocks’, puts the storytelling of the tri-island destination in the hands of the experts, the beloved Grenadian people. The campaign introduces a cast of Grenadians on the island and in the Diaspora, who speak of how Grenada, Carriacou, and Petite Martinique ‘rock’ as a multifaceted nation with diverse experiences.  The first phase of the campaign features recording artist Jevaughn John ‘V’ghn’,  and international fashion designer of Grenadian descent, Fe Noel. Her designs have been worn by former US first lady Michelle Obama and Beyonce. Fans of Grenada can also look forward to a colorful presentation of Grenada’s National dish, Oildown, and its deep cultural significance.

Chairman of the Grenada Tourism Authority (GTA) Barry Collymore views the campaign launch as an important opportunity for Grenada’s Tourism. “Grenada has managed the COVID-19 pandemic very well and as more of the world reopens to travel, it is going to be critical to tell the story of our people moving forward, to build demand for our safe destination,” he said.   Speaking on the focus of the storytelling campaign, Minister for Tourism, Civil Aviation, Climate Resilience and the Environment, Hon. Dr. Clarice Modeste-Curwen said, “The genuine warmth of our people is talked and written about all over the world. Our fashion designers, entertainers, musicians, farmers, and tour guides all have a powerful story to tell about how Grenada has shaped their lives. These are the stories, experiences, and connections that today’s traveler is seeking.”

Scenic harbor in St. George’s, the island’s capital city Photo Credit Shutterstock via Sandals Resorts

‘Grenada Rocks’ has come to fruition because of the contributions,  hard work, and love of the Grenadian people, and the GTA looks forward to it being a global success. The GTA will release its series of videos in the coming weeks and encourages everyone to share the campaign videos, as well as their personal ‘Grenada stories’ using the hashtag #GrenadaRocks.

For more information on the campaign visit https://www.puregrenada.com/grenada-rocks-a-storytelling-campaign/.

For more information on Grenada, visit www.puregrenada.com.

‘Grenada Rocks’ is an innovative storytelling campaign Photo Credit Grenada Tourism Authority