Dunas De Baní is a national park with dunes of sand between the road and the ocean Photo Credit GoDomRepublic via Facebook

DOMINICAN REPUBLIC LAUNCHES A NEW WINTER TOURISM CAMPAIGN

In The Dominican Republic, ‘Change the Season’ Is The New Tourism Campaign

SANTO DOMINGO, DR (Nov. 2023) Looking forward to a busy winter season, the Dominican Republic Tourism Office unveiled its new advertising campaign, “Change The Season “. www.godominicanrepublic.com/ The new campaign aims to capture travelers’ imagination, encouraging them to escape the winter cold by embarking on an adventure to the Dominican Republic. The “Change The Season” campaign is driven by increased U.S. travel to the Dominican Republic. According to a survey conducted by the tourism office, 54% of tourists originate from the United States, cementing its status as the leading source of visitors accounting for 50% of all inbound flights, including charter and commercial. The United States also contributes to seven of the top 10 busiest air routes to the Dominican Republic. Preferred destinations in the Dominican Republic include provinces such as La Altagracia (51%), Greater Santo Domingo (15%), and Santiago (10%), with hotels being the top choice of accommodation.

Eden Pool at the Hard Rock Hotel is a showstopper in Punta Cana Photo Credit All Inclusive Collection

“This campaign embodies the essence of our Caribbean paradise and our unwavering commitment to embracing travelers. It’s an invitation to escape winter and uncover the perpetual summer we provide,” said David Collado Morales, Minister of Tourism, Dominican Republic. “With more than half of tourists originating from the United States, we’ve tailored this campaign for our American friends. ‘Change The Season’ is a testament to our commitment to providing an unforgettable experience in our Caribbean paradise.” www.godominicanrepublic.com/.