DISCOVER PUERTO RICO DEBUTS A NEW PAINT COLOR APTLY NAMED ‘PUERTO RICO SUNSHINE’
‘Puerto Rico Sunshine ‘ Makes a Sunny Debut
SAN JUAN, Puerto Rico, FEB. 2022 Discover Puerto Rico, the Island’s Destination Marketing Organization (DMO), announced a partnership with the Pantone Color Institute to create a first-of-its-kind color inspired by the hue of Puerto Rican sunlight. “Puerto Rico Sunshine,” a color created by Pantone, was developed based on the findings of Puerto Rican physicist and Professor at the University of Puerto Rico Hector J. Jimenez, Ph.D., who calculated the color of sunbeams using various existing models of the solar radiation and the atmosphere at different moments throughout the day in several locations throughout the Island. With the goal of sharing its sunshine with consumers across the United States, starting today, those looking to incorporate a dose of tropical warmth into their lives, will be able to purchase the limited edition Puerto Rico Sunshine paint from ECOS Paints, an eco-friendly water-based paint that uses sustainable ingredients.
Puerto Rico Sunshine, created by Pantone, celebrates the spirited, open-hearted, and passionate character of the Island. An exuberant and exotic vibrant red-orange hue, infused with energizing warmth and a gregarious presence, Puerto Rico Sunshine radiates excitement, sending a message of enthusiasm and spontaneous adventure. Encouraging conviviality and emotional connection, Puerto Rico Sunshine has a magnetic appeal that is reminiscent, not only of the tropical lush allure of Puerto Rico but of the friendly and optimistic nature of its people. “Puerto Rico has so much sunshine to spare,” said Leah Chandler, CMO of Discover Puerto Rico. “As the gloomy winter is upon much of the United States, we’re sharing the color of our sunshine to energize and revitalize people, especially during these coldest and darkest months. We want to encourage travelers to keep Puerto Rico in their plans for 2022 as the Island’s tropical charm is just a short plane ride away. While not everyone may be ready to travel at this moment, they can incorporate the Island’s sunshine in their home as inspiration.”
“ECOS Paints was drawn to Discover Puerto Rico’s efforts to attract visitors interested in connecting with the destination, caring for its ecosystem, and respecting the local community,” said Julian Crawford, ECOS Paints CEO. “We strongly believe our brands are aligned in the kind of values we want to instill and consumers we want to inspire, and we are delighted to be able to bring this idea to life through our eco-friendly paints.” For inspiration on how to incorporate Puerto Rico Sunshine into everyday life, renowned Puerto Rican Interior Designer Cristina Villalon has provided various tips and tricks on how to best brighten up interior spaces and utilize the color in a fun and exciting ways. Some of these tips include creating an eye-catching accent wall, revitalizing an old piece of furniture, and even using canvas to bring Puerto Rico Sunshine into any space in need of elevation. For more advice from Cristina Villalon, or to begin planning your trip to the Island, please visit www.DiscoverPuertorRico.com
About Discover Puerto Rico:
Discover Puerto Rico is a newly established private, not-for-profit Destination Marketing Organization (DMO) whose mission is to make Puerto Rico visible to the world as a premier travel destination. The DMO brings prosperity to the people of Puerto Rico by collaboratively promoting the Island’s diversity and uniqueness for leisure and business travel, and events. It is responsible for all global marketing, sales, and promotion of the destination and works collaboratively with key local governmental and non-governmental players throughout Puerto Rico’s visitor economy and the community at large, to empower economic growth. To discover all the beauty the Island has to offer, visit www.DiscoverPuertoRico.com
Entry Requirements: Follow Discover Puerto Rico’s social channels on Twitter, Instagram, and Facebook and visit www.DiscoverPuertoRico.com
