Boating is one of the most popular activities on the island Photo Credit @bermudatourism

BERMUDA’S NEW ‘LOST YET FOUND’ MARKETING CAMPAIGN INVITES VISITORS TO EXPLORE THE ISLAND

‘Lost Yet Found’ is Bermuda’s Invitation to Discover the Wonders of the Island

(New York, NY – Oct. 2022) : With tourism front row center, Bermuda Tourism Authority (BTA) unveiled a new marketing campaign cleverly called ‘Lost Yet Found’. A tech-savvy campaign, the wide-ranging multimedia initiative was designed to entice visitors to dive deeper into the island’s culture. The goal is to shed light on the Bermuda way of life while making a vacation on the island a richer and more rewarding journey. Bermuda is a true original with pink and blue beaches, a spirited arts and culture scene, history in its bones, Bermuda shorts worn and sold island-wide and some of the greatest golf courses on the planet. The new campaign “This new campaign is pure Bermuda,” said Jamari Douglas, BTA’s Vice President of Marketing, Marketing, PR & Communications. “Our agency is led by a Bermudian, our BTA Marketing team is mostly Bermudian, the production was shot by Bermudians, and the video talent is all Bermudian. With the support of our international partners, we worked to create a campaign that is authentic to the Bermuda experience.” For more information, GoToBermuda.com

Biking on Water Street in St George’s is popular with locals and tourists Photo Credit BTA via Facebook

Proverb, the award-winning, Boston-based brand agency for Bermuda Tourism Authority is led by Bermuda-born Daren Bascome. Of the campaign, Bascome said, “Our goal for our work with the BTA was to create a brand for Bermuda that captured the abundant character of our small country. As much as it is a travel campaign, we’ve also seen it as a nation-branding exercise. Travelers want the real and authentic, so featuring the unique sights, sounds, smells, tastes, and temperaments of the island felt distinctly important. ” Nhuri Bashir and Andrew Kirkpatrick of Burnt House Productions, a Bermuda-based multimedia creative agency added, “as an internationally recognized, Bermudian-built agency, being tapped to lend our creative insight to promote Bermuda has been an honour. It has been a career highlight to work with the star-studded array of local talent on both sides of the screen. We could not be prouder of the authentic voice that the collective has delivered through Lost Yet Found.”

Sunsets over the water are eye candy for photographers Photo Credit @bermudatourism

The campaign will be rolled out in the coming months with both digital and out-of-home placements being secured in key markets such as New York, Toronto, and Miami. Additionally, there will be a focus on attracting a new demographic to Bermuda with a focus on secondary markets such as Dallas, Vancouver, and Atlanta. “The launch of the campaign is great news for Bermuda’s tourism sector,” said Tracy Berkeley, interim Chief Executive Officer, BTA, “It comes at a crucial point on our strategic recovery journey, providing us with the tools to build awareness, engage the marketplace, and attract the right type of visitors to the island during a critical time of year.” For more information on Lost Yet Found and Bermuda, visit GoToBermuda.com.

Turtle Hill at Southampton Princess is one of many fine spots to go for the green Photo Credit @bermudatourism

About the Bermuda Tourism Authority

The Bermuda Tourism Authority (BTA) is an independent, non-governmental entity and the official destination marketing organization for the island country. The Bermuda Tourism Authority (BTA) promotes Bermuda globally as a world-class destination for leisure and group travel and tourism investment. For more information visit: www.gotobermuda.com/bermudatourism