BERMUDA TOURISM AUTHORITY WELCOMES NEW DIRECTOR OF GLOBAL COMMUNICATIONS
Bermuda Appoints Travel Marketing Executive as Director of Global Communications & Partnerships
NEW YORK, NY – Jan. 2022 – The Bermuda Tourism Authority (BTA) is pleased to announce the appointment of Amy Moynihan as Director of Global Communications & Partnerships. A brand communications executive with 25 years of experience managing and promoting world-class brands to international audiences, Moynihan will lead global media relations and partnerships for the BTA out of the New York office. “The BTA is committed to overcoming the challenges posed by the pandemic and will continue to be creative and enterprising in the way we promote all that Bermuda has to offer,” said Douglas Trueblood, Chief Sales & Marketing Officer for BTA. “Amy’s experience in the leisure, corporate and group travel sector, in addition to her extensive marketing communications experience within the travel and entertainment industries, will help create and develop more partnership opportunities as well as introduce new visitors to Bermuda. ” www.gotobermuda.com/bermudatourism.
With more than two decades of marketing experience in the travel and entertainment industries, Moynihan was an original member of Disney Cruise Line who helped to create, launch, and promote this highly successful business. Her talents were also instrumental in creating and managing multi-media events and partnerships for world-class brands including McDonald’s, Universal Studios, Disney, and more. “I’ve never been more excited to apply a lifetime of experience to help visitors around the world discover the beauty, warmth and wonder of Bermuda,” said Moynihan. “We are committed to being resourceful and finding creative new ways to showcase Bermuda and introduce more first-time visitors to the island than ever before.”In addition to her extensive experience in all aspects of global marketing and communication, Moynihan is a strategic entrepreneur who created and ran an original, NASDAQ-listed entertainment company producing content to entertain and enrich children. She also founded a marketing consultancy that helped entrepreneurs and struggling brands identify opportunities in the marketplace and fill unmet consumer needs and drive incremental revenue. “The past year has challenged us to re-look at all our marketing communication outreach through a new lens,” said Charles Jeffers, CEO of BTA. “As we prepare to launch our refreshed Bermuda brand, we welcome Amy’s knowledge and vast experience to continue to create awareness and promote our destination.”
About the Bermuda Tourism Authority
The Bermuda Tourism Authority (BTA) is an independent, non-government, entity, and the official destination marketing organization for the island country. The Bermuda Tourism Authority (BTA) promotes Bermuda globally as a world-class destination for leisure and group travel and tourism investment. For more information visit: www.gotobermuda.com/bermudatourism.
Entry Requirements: https://www.gov.bm/applying-bermuda-travel-authorisation
