ANTIGUA DEBUTS “EXPLORE ANTIGUA” MOBILE APP & TOURIST MAP
Antigua and Barbuda Tourism Authority Announce a New Technology Initiative
Jan 19, 2021
English Harbour on the south side of the island Credit Antigua and Barbuda Tourism Authority
Antigua and Barbuda Tourism Authority, has announced the release of a new interactive tourist map designed for easy exploration of the island. Packaged in a mobile application dubbed ‘Explore Antigua’, the undertaking is another indication of the island’s commitment to safe travel and tourist experience. With social distancing and reduced physical contact the “new normal”, Explore Antigua App marries technology with adventure and ease of discovery.
Explore Antigua App is a free download for tourists Photo Credit ABTA
The App features hotels, restaurants and bars, and popular tourist attractions around the island and includes a Google-integrated map for GPS navigation. The App, which is available free for download on Google Play and Apple iOS stores will be a feature at all ports of entry, leading hotels, restaurants and bars, car rental companies, and other locations island wide. Visitors and residents alike can access the technology through a simple QR Code scan or by visiting the relevant stores for direct download. Although the physical copy of the tourist map will be made available in limited supply, emphasis will be placed on using the app in keeping with protocols. Since the reopening of its borders in June 2020, Antigua and Barbuda has seen a steady climb in visitor arrival and the return of some semblance of normalcy to the tourism business community.
Hermitage Bay is a luxury all-inclusive on the west coast Photo Credit Hermitage Bay Resort via Twitter
Colin James, Chief Executive Officer of the Antigua and Barbuda Tourism Authority said, “the pandemic called for our tourism sector stakeholders to quickly adapt their businesses and make the most of digital technology to safely communicate their messages to travelers. We congratulate Hashtag Communications on the development of this app, which will impact the way travelers navigate the country now and post-pandemic.” His sentiments were echoed by Managing Director of Hashtag Communications, Alex Holder, who added, “Technology has allowed us to break barriers and with the global climate being what it is today, we are now forced to think outside of the box and create what was previously unthought of. We expect a lot of usage from our millennial and budget travelers who rely on technology to get around.”
Hashtag Communications is a Public Relations, Advertising, Marketing, and Design company in Antigua. “It is also our hope that visitors, residents, and businesses take full advantage of the platform. The more the tracking system is used the more accurate our geolocation system becomes, which then makes it easier to find what you want, where you want, when you want,” Holder said. Together Antigua & Barbuda will again cement its presence on the global tourism stage.
Stay in touch, visit https://visitantiguabarbuda.com/
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Seaside stretching at Curtain Bluff Photo Credit Curtain Bluff
