ANGUILLA APPOINTS NEW SALES & MARKETING REPRESENTATIVE FOR THE USA
Industry Veteran Vivian Chambers is the New USA Sales and Marketing Rep. for Anguilla
The Valley, Anguilla, Feb. 2022: The Anguilla Tourist Board (ATB) is pleased to announce the appointment of Vivian Chambers of the Muse Collection to the position of USA Sales and Marketing Representative. Ms. Chambers will be responsible for planning and implementing the destination’s marketing and sales activities; she is tasked with selling, promoting, and securing group and leisure travel business opportunities for Anguilla as well as retaining and growing the existing leisure market base. “Vivian brings a wealth of experience to the position, and a proven track record as a Sales, Marketing, and Event Planning professional,” declared Kenroy Herbert, Chairman of the Anguilla Tourist Board. “We are confident that our partnership with The Muse Collection will bring Anguilla the visibility, relationships, and insights we need to expand our clientele, increase our arrivals, and position our island as the premium destination in the region.”
Vivian Chambers began her career with JP Morgan Chase after graduating with a degree in finance. She soon discovered that her passion lay in the hospitality industry, and shortly after joined The Leading Hotels of the World, Ltd. where she was responsible for Event Marketing & Management for their portfolio of hotels on a global platform. After a brief hiatus, which she took when her daughter was born, Vivian rejoined the industry as a luxury sales consultant for LXR Resorts – Waldorf Astoria Hotels & Resorts. As her portfolio of luxury clients grew, she launched The Muse Collection. The Muse Collection specializes in providing their clients, which they consider their partners, with bespoke sales and marketing representation in one of the most competitive and dynamic markets in the world, North America.
“We are delighted to be partnering with Vivian as we accelerate our marketing initiatives,” said Georgios Tserdakidis, Chief Marketing Officer for the Anguilla Tourist Board. “We sought a candidate who has marketing thought leadership, is familiar with analyzing market research and consumer behavior, and who will drive our business forward by nurturing our current relationships and securing new trade partners. Vivian excelled on all counts.” For information on Anguilla please visit the official website of the Anguilla Tourist Board: www.IvisitAnguilla.com; follow us on Facebook: Facebook.com/AnguillaOfficial; Instagram: @Anguilla_Tourism; YouTube; Twitter: @Anguilla_Trsm, Hashtag: #MyAnguilla.
About Anguilla
Tucked away in the northern Caribbean, Anguilla is a shy beauty with a warm smile. A slender length of coral and limestone fringed with green, the island is ringed by 33 beaches, considered by savvy travelers and top travel magazines, to be the most beautiful in the world. A fantastic culinary scene, a wide variety of quality accommodations at varying price points, a host of attractions, and an exciting calendar of festivals make Anguilla an alluring and entrancing destination. Anguilla lies just off the beaten path, so it has retained a charming character and appeal. Yet because it can be conveniently reached from three major gateways – Miami (MIA), Puerto Rico (SJU), and St. Maarten (SXM), and by private air, it’s a hop and a skip away. Romance? Barefoot elegance? Unfussy chic? And untrammeled bliss? Anguilla is Beyond Extraordinary.
