NEVIS DEBUTS A WELLNESS CAMPAIGN FOR HEALTH-CONSCIOUS TRAVELERS
Yoga is a popular wellness activity on the island Photo Credit Nevis Tourism Authority
The Nevis Tourism Authority (NTA) is delighted to unveil a new tourism video called #JustBeNevis designed to share information on the island’s wellness experiences. “We are thrilled with the response which indicates that there is intense interest in Nevis,” said Jadine Yarde, CEO of the Nevis Tourism Authority, “we made a strategic decision to tap into the wellness community, as our product and brand values align perfectly with the philosophies and aspirations of this market. Consumers today are focused on their well-being, in their daily lives as well as on vacation.” Participating includes boutique resorts, wellness centers, spas, yoga practitioners, and sports fitness events. Uncrowded beaches, lush landscapes, and a range of delectable cuisines including vegan fare make Nevis the destination of choice for today’s traveler. The island is ideally positioned to attract travelers who embrace healthy lifestyles and practices, or who simply desire a respite from the stresses of everyday life.
The Nevis Tourism Authority (NTA) is focused on expanding its visitor base of health and fitness travelers with the launch of a video that highlights Nevis’ wellness destination experiences. The video is now available on the NTA’s website https://nevisisland.com as well as their social media channels. The video invites visitors to come, explore and enjoy a relaxing getaway and connect with the soul and spirit of this special island. To view the video, click here https://www.youtube.com/watch?v=2rb9X91J8aQ The new #JustBeNevis video will serve as a vehicle to showcase the distinctive aspects of the destination and target the growing health and wellness visitor segment. “As more and more travelers embrace healthy lifestyles and practices, Nevis affords visitors an ideal opportunity to escape from the stresses of everyday life and relax and rejuvenate in a lush, natural environment. This video helps us to position Nevis as the preferred wellness destination for guests seeking vacation experiences that focus on their wellbeing,” said Nevis Tourism Authority CEO Jadine Yarde. “In addition to our exceptional resort spas, we also have a host of talented wellness consultants — massage therapists, yoga instructors, fitness gurus and nutrition experts, who offer personalized programs and curated experiences for guests.”
Day trips to Nevis Peak appeal to hikers and nature lovers Photo Credit NTA
The video, which is just over a minute long invites travelers to Just Be in Nevis and showcases a number of activities for health-conscious vacationers. Breathe while enjoying beach yoga, Release the tensions and toxins during that body massage and other spas treatments, Transform as you practice your meditation rituals, and Embrace those outdoor pursuits, against the backdrops of breathtaking scenery and panoramic views. Several Nevisian wellness practitioners and locations are featured in the video, including the Nevis Hot Springs, where visitors can enjoy the therapeutic benefits of the thermal waters; the Bac 2 My Roots Spatique, an eco-friendly Wholistic Spa and Juice bar offering a range of traditional healing techniques are drawn from Africa and India; and signature massage treatments at the Myra Jones-Edith Kirby Jones Wellness Center.
To complement the #JustBeNevis wellness video, and generate a larger conversation around wellness and well-being, the NTA is inviting guests to share videos of their own best self-care practices, or how they incorporate wellness into their daily routines, on the NTA’s Instagram and Facebook platforms using the hashtag #JustBeNevis. The most popular videos will receive a gift from Nevis, in appreciation for their support. A comprehensive “Wellness” brochure, with information on both traditional and non-traditional wellness and self-care experiences, have been produced, designed to provide visitors with everything they need to know to create their perfect vacation in Nevis.
For more information on Nevis wellness experiences visit the Nevis Tourism Authority website at https://nevisisland.com/wellness. Feel free to follow us on Instagram (@nevisnaturally), Facebook (@nevisnaturally), YouTube (nevisnaturally), and Twitter (@Nevisnaturally).
About Nevis:
Nevis is part of the Federation of St. Kitts & Nevis and is located in the Leeward Islands of the West Indies. Conical in shape with a volcanic peak at its center known as Nevis Peak, the island is the birthplace of the founding father of the United States, Alexander Hamilton. The weather is typical of most of the year with temperatures in the low to mid-80s°F / mid 20-30s°C, cool breezes and low chances of precipitation. Air transportation is easily available with connections from Puerto Rico, and St. Kitts. For more information about Nevis, travel packages and accommodations, please contact the Nevis Tourism Authority, USA Tel 1.407.287.5204, Canada 1.403.770.6697 or our website www.nevisisland.com and on Facebook – Nevis Naturally.
