SAINT LUCIA LAUNCHES WINTER SUN SEASON WITH NEW CAMPAIGN
New Video Inspires Travel to the Island
Oct 08, 2020
Mighty Piton Peaks Photo Credit Saint Lucia Tourism Authority
The Saint Lucia Tourism Authority continues to welcome people back to Saint Lucia with the release of the second video in the ‘She is Saint Lucia…Let Her Inspire You’ series. The new film here aims to inspire more visitors as it showcases the destination as an ideal getaway.
Saint Lucia has been designated as “No Travel Health Notice: COVID-19 Risk is Very Low” by the Centers for Disease Control (CDC). It currently has the lowest rates of Covid-19 in the Caribbean, with no active cases. The new video features a range of experiences available once more to visitors. As part of the phased reopening of tourism, new attractions, and activities such as the mud baths at the Sulphur Springs, horseback riding and diving are now open to guests. ‘She is Saint Lucia…Let Her Inspire You’ highlights these experiences along with the warm hospitality of the people as visitors continue to be safely welcomed back to the island.
The uplifting short film is central to a broader global campaign. In North America, the video will be utilized in digital marketing, television advertising and social media. Throughout the video, clips of Saint Lucia’s unique experiences appear against the backdrop of its stunning landscape to build interest and excitement in the destination.
The Honorable Minister of Tourism Dominic Fedee said, “We have been heartened and humbled with the positive response to reopening our borders again to visitors. To date, we have welcomed more than 6,000 holidaymakers, who have been kept safe and had a wonderful time. Our first video had a message of reassurance. Now it’s time to build on that and inspire travelers by reminding them of the unique experiences that our beautiful island has to offer once more. We continue to diligently work to support our local citizens and our tourism partners and look forward to the season ahead.”
Castries Harbor Photo Credit Saint Lucia Tourism Authority
The COVID-certified experiences that can be enjoyed in Saint Lucia are:
– Atlantic Shores Riding Stables
– Balenbouche Estate *Reopening date to be announced
– Diamond Waterfalls & Botanical Gardens
– Gros Piton Trail
– Pigeon Island National Landmark
– Rainforest Adventures – ziplining
– Sulphur Springs – mud baths and hot springs
– Toraille Falls *Reopening December 2020
– Diving
– Water-based activities including boat hire
More information about Saint Lucia’s COVID-19 response, including live updates about safety protocols and what travelers should expect as the phased reopening continues, can be found at www.stlucia.org/covid-19. The new video can be viewed at www.stlucia.org/sheissaintlucia and on the home page of stlucia.org.
ABOUT SAINT LUCIA: One of the Windward Islands of the West Indies’ Lesser Antilles, Saint Lucia is nestled halfway down the Eastern Caribbean archipelago. Saint Lucia is known for its natural beauty and diverse attractions, including the signature Piton Mountains (a UNESCO World Heritage Site), a tropical rainforest, the highly-Instagrammed mud baths at Sulphur Springs Park and one of the world’s few drive-in volcanoes. Culturally rich offerings include the bustling marketplace in the capital of Castries, quaint coastline fishing villages and a robust calendar of annual events that attract visitors from around the globe. Saint Lucia”s wide range of accommodations includes five-star hotels, all-inclusive resorts, intimate inns and value-oriented properties. The destination also offers world-class cruise and yachting facilities. The island is continually recognized as one of the leading wedding and honeymoon destinations worldwide. The Saint Lucia Tourism Authority is the official destination marketing and promotion organization for Saint Lucia. Learn more at www.stlucia.org and follow on Instagram, Facebook and Twitter.
Couple time at the waterfalls Photo Credit Saint Lucia Tourism Authority
