SAINT LUCIA LAUNCHES INTERACTIVE DIGITAL EXPERIENCES ON INSTAGRAM
The Island is the First in the Caribbean To Debut “Augmented Reality” Technology
Dec 03, 2020
Gratis stays are offered by Bay Gardens Resorts Photo Credit Bay Gdns Resorts
The Saint Lucia Tourism Authority (SLTA) continues to inspire wanderlust with a new interactive digital experience on Instagram, introducing five custom Augmented Reality (AR) Filters themed in signature Saint Lucian looks and experiences. Saint Lucia is the first Caribbean Tourism Authority to launch custom AR Filters. The SLTA is transporting users on a virtual experience inspired by Saint Lucian culture, heritage, and popular island adventures. Augmented Reality (AR) is a fun and interactive way to inspire travel through virtual reality in a playful way.
The new AR Filters can be accessed on the @travelsaintlucia Instagram account by first selecting the effects tab with the smile icon, then pressing “Try It”. Users can choose from five custom filters that reflect Saint Lucian experiences. Filters include an iconic Sulphur Springs mud mask, a cultural madras hat, Carnival inspired headpiece, an underwater snorkel, and a Saint Lucia flag-colored flower crown. The filters are accessible using either the front or back camera. Users can select the filters to feature in a photo, video, or boomerang — along with adding stickers, drawings and text before sharing on their Instagram feed, story, or Direct Message.
Carnival is one of the new virtual experiences offered by Saint Lucia Tourism Photo Credit SLTA
To encourage excitement about Saint Lucia and the new filters, the SLTA is offering the chance for one lucky winner to win a 5-night all-inclusive stay at Bay Gardens Resorts(@BayGardensResorts). The contest is open to the USA, Canada, UK, and Caribbean National Residents from now through January 23, 2021. A winner will be randomly selected and announced on January 24, 2021. HOW TO ENTER THE SAINT LUCIA AR CONTEST: Step 1: Follow @TravelSaintLucia & @BayGardensResorts on Instagram. Step 2: Post using any of the five AR Filters on your Instagram feed or story and tag @TravelSaintLucia.
Saint Lucia is open to visitors and has Covid-19 protocols in place. For more information about Saint Lucia’s COVID response, including live updates about safety protocols and what travelers can expect when visiting, please visit www.stlucia.org/covid-19.
Snorkeling is one of the funky virtual experiences available on Instagram Photo Credit SLTA
About Saint Lucia: One of the Windward Islands of the West Indies’ Lesser Antilles, Saint Lucia is nestled halfway down the Eastern Caribbean archipelago. Saint Lucia is known for its natural beauty and diverse attractions, including the signature Piton Mountains (a UNESCO World Heritage Site), a tropical rainforest, the highly-Instagrammed mud baths at Sulphur Springs Park and the world’s only drive-in volcano. Culturally rich offerings include the bustling marketplace in the capital of Castries, quaint coastline fishing villages and internationally-inspired cuisine. Saint Lucia”s wide range of accommodations includes five-star hotels, all-inclusive resorts, intimate inns and value-oriented properties. The destination also offers world-class cruise and yachting facilities. The island is continually recognized as one of the leading wedding and honeymoon destinations worldwide. The Saint Lucia Tourism Authority is the official destination marketing and promotion organization for Saint Lucia. Learn more at www.stlucia.org and follow on Instagram, Facebook and Twitter.
