Angella Bennett, Regional Director, Canada at the Destination Update in Toronto Photo Credit JTB

JAMAICA TOURIST BOARD HOSTS CANADA TRADE WEEK

Jamaica Brings A Tourism Roadshow to Toronto, Montreal and Calgary

TORONTO, ON – Nov. 2023 – The Jamaica Tourist Board (JTB) brought the spirit of the island to Canadian travel advisors and consumers during Canada Trade Week. www.visitjamaica.com The multi-city promotional campaign included travel agent events in Calgary, Montréal, and Toronto and the first-ever Jamaica Travel Expo consumer show at the Pearson Convention Centre in Toronto. Throughout the week, JTB sales team representatives were joined by dozens of industry partners including hotels, attractions, airlines, and tour operators to provide Canadian travelers and retailers with the latest destination news, product updates, and special offers.

In Montreal, George Grant, Honorary Consul , Jamaica with Asherah Page, aspiring young journalist Photo Credit Melanie Reffes

“We are incredibly proud of the hardworking Destination Jamaica team and all our industry partners for executing a tremendously successful Canada Trade Week,” said Angella Bennett, Regional Director, Canada, JTB. “Hundreds of Canadians from across the country came out to show their support for Jamaica and we’re confident these incredible consumer and industry events will help kick-start a strong winter season for the destination.”

Asherah Page, participant in the Montreal GemStar Circle of Excellence Scholarship program and Émilie Giguère, Business Dev. Mgr, Québec strike a pose in Montreal Photo Credit Melanie Reffes

Regional trade events were held in Calgary, Montréal, and Toronto and attended by 430 travel agents. Advisors in each market had the opportunity to take part in supplier training sessions before enjoying a lively Destination Showcase evening featuring entertainment, Caribbean cuisine and drinks, games, photo opportunities, and prize giveaways.

In Montreal, from left, Melanie Reffes, journalist, Asherah Page, student, George Grant, Hon. Consul JA and Gemma Raeburn Baynes, Gemstar Circle of Excellence Photo Credit JTB

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto , Germany and London. Representative offices are located in Berlin, Spain, Italy, Mumbai and Tokyo. For details on upcoming special events, attractions, and accommodations, visit www.visitjamaica.comor call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at visitjamaica.com/blog.