ANTIGUA AND BARBUDA TOURISM AUTHORITY DEBUT NEW TOURISM CAMPAIGN

JULY 2023, ST. JOHN’S, ANTIGUA – The Antigua and Barbuda Tourism Authority launched a new television and digital campaign that features  landmarks and attractions across both islands, including  Valley Church Beach, Shirley Heights, Devil’s Bridge, Barbuda’s famous Pink Sand Beach, Barbuda Belle and Barbudan institution ‘Uncle Roddy’s’, Sheer Rocks restaurant, Stingray City and the Hells Gate Steel Orchestra. The real stars of the campaign however are the Antiguan and Barbudan nationals who appear in front of the camera, with leads being Antiguan Junior Weathered, and Barbudan Shakira James.   www.visitantiguabarbuda.com

Commenting on the campaign, The Honourable Charles Fernandez, Antigua and Barbuda’s Minister of Tourism says, “Our people, are our tourism ambassadors, and this is easily recognised through the passion and enthusiasm displayed by the Antiguans and Barbudan within this campaign as they proudly speak about experiences that travellers can have when they visit our country”. “The unifying message behind the campaign is “Why choose when you can have the best of both islands. Visitors to Antigua are reminded that our sister-island Barbuda is only minutes away, and that both offer visitors two unique experiences in one vacation”, said the tourism minister.

The  television commercial shows Antiguans enthusiastically try to top Barbudans, and vice versa. In one scene we hear the Antiguan lead enthusiastically declare “We got Nelson’s Dockyard. We got English Harbour… And we got the party. There’s more people here than on your whole island!”   His Barbudan counterpart responds with “Exactly man! You come to Barbuda, and you’ve got whole beaches all to yourself. And not just beaches. Pink. Sand. Beaches!”

Colin James, CEO of the Antigua and Barbuda Tourism Authority said, “The new campaign is the extension of our AND campaign as we intentionally move to spotlight to the discerning and value conscious consumers, our twin-island destination and the luxurious and authentic experiences available in each.”  The commercial will run in the key markets of USA, Canada, The UK & Europe as well as The Caribbean and Latin America throughout the Summer and Fall, as the Antigua and Barbuda Tourism Authority targets increased visitation.  Follow on Twitter: http://twitter.com/antiguabarbuda