DISCOVER PUERTO RICO CELEBRATES SKY HIGH VISITOR RATINGS 

Puerto Rico Scores A Hole-in-One with Niche Markets from Golf and Beaches to Casinos and Cuisine 

SAN JUAN, PUERTO RICO, March 2023 – On a tourism roll, Discover Puerto Rico announced its first study on visitors arriving to the island. A year-long project that included interviews with 1,607 travelers, one of the study’s main findings is that 98% of visitors were satisfied with their experience on the Island. www.DiscoverPuertoRico.com  Similarly, 95% estimate they will return in the future, and less than 15% experienced any concerns at some point during their stay.   Puerto Rico has long been popular with golfers, beach lovers, and those who appreciate the Island’s culture, biodiversity, and people. Now, according to the study results, visitors have expanded the reasons they choose Puerto Rico for getaways and travel experiences.

The main reason for travel was vacationing (65%). Only 13% said their trip was to visit relatives or friends. Travelers selected Puerto Rico as a destination for its weather (34%), scenic beauty (32%), and local culture (31%).  On average, travelers stayed on the island for 6.1 nights. About half spent the night in a hotel (45%), a third in short-term rentals (34%), and the rest in private residences. It is estimated that each visitor spends around $208 per day. These expenses include accommodations, food, entertainment, experiences, and shopping.  This picture shows the composition of travelers in the best year in the history of the tourism industry in terms of total visitor spending ($8.9 billion), revenue from the rental tax ($116 million), and jobs in the recreation and sectors (91,500). 2022 generated the highest passenger traffic at Luis Muñoz Marín airport (over 10 million) in more than a decade.

The increased visitation certainly has resonated throughout the Island golf destination, as many courses and golf resorts report welcoming burgeoning numbers of players in each of the past three years. Sixteen of Puerto Rico’s 18 golf courses are open to the public. The other two – at TPC Dorado Beach – allow play by guests staying at the Dorado Beach, Ritz-Carlton Reserve. Golfweek rates several of the Island’s courses among the best in the Caribbean, Mexico, Costa Rica and the Atlantic Islands.  Island courses range from luxury resorts to municipal, spread throughout Puerto Rico with several clustered near historic San Juan. Oceanside views, coconut trees, and mountain and rainforest vistas frame their settings. Price points, terrain, layout style, and related amenities are varied and complementary.  For more information on the Island, travel guidelines, golf courses, resorts and hotels, and other destination attractions, visit DiscoverPuertoRico.com

About Discover Puerto Rico 

Discover Puerto Rico is a private, not for-profit Destination Marketing Organization (DMO) whose mission is to make Puerto Rico visible to the world as a premier travel destination. The DMO is bringing prosperity to the people of Puerto Rico by collaboratively positioning the Island’s diversity and uniqueness for leisure, business and events. It is responsible for all global marketing, sales and promotion of the destination and works collaboratively with key local governmental and non-governmental players throughout Puerto Rico’s visitor economy and the community at large, to empower economic growth. Visit: www.DiscoverPuertoRico.com