BERMUDA TOURISM AUTHORITY ANNOUNCES NEW CHIEF EXECUTIVE OFFICER

(NEW YORK, NY – March  2023) – The Bermuda Tourism Authority (BTA) has confirmed Tracy Berkeley as Chief Executive Officer, creating history as the organization’s first female leader. Berkeley has been serving as the BTA’s Interim CEO since June 2022.  Tracy Berkeley joined the Bermuda Tourism Authority in January 2020 and took on the role of interim CEO in June 2022.www.gotobermuda.com/bermudatourism  When asked about her appointment as BTA CEO, Tracy Berkeley said: “It is with a deep sense of pride and humility that I officially take the helm as the CEO of the Bermuda Tourism Authority. We are starting to see incremental growth along with a reinvigorated local community. Our success can be attributed in part to a focused, data-led strategic recovery plan and our commitment to seeing it through. By championing Bermuda’s core strengths and engaging with media and trade partners around the world, we have been able to leverage the island’s key selling characteristics and reinforce the message that we are open for business. I am profoundly grateful for the opportunity to further develop this vital sector of the island’s economy.” “We are excited to announce Tracy Berkeley to the position of CEO and are confident that the organization — and Bermuda as a whole — will benefit greatly from her leadership and expertise,” said Wayne Caines, Chairman of the BTA Board.”

“ I am looking forward to continued engagement with Ms. Berkeley, her team and all of our industry partners.” said Minister of Tourism and Cabinet Office, Vance Campbell JP, MP.  “There is renewed energy and focus within our organization and the tourism industry as a whole. As we gear up for what looks to be a steadying year of growth, we are working hard to strengthen our local and international partnerships to lay out plans for the future of tourism. The team is progressing with an emphasis on enhanced product offerings and service levels. We look forward to putting our ideas into action and working together to ensure continued prosperity for Bermuda,” ended Tracy Berkeley.

About the Bermuda Tourism Authority

The Bermuda Tourism Authority (BTA) is an independent, non-government, entity and the official destination marketing organization for the island country. The Bermuda Tourism Authority (BTA) promotes Bermuda globally as a world-class destination for leisure and group travel and tourism investment. For more information visit: www.gotobermuda.com/bermudatourism.