Nassau Paradise Island Promotion Board debut a high tech digital campaign in NYC’s Times Square Photo Credit NPIPB

NASSAU PARADISE ISLAND PROMOTION BOARD LAUNCH A DIGITAL CAMPAIGN IN TIMES SQUARE

The Bahamas Invites New Yorkers to Book a Vacation to Nassau Paradise Island

NASSAU, Bahamas, Dec. 2022 Taking a big bite out of the Big Apple, Nassau Paradise Island Promotion Board (NPIPB) launched a new digital billboard campaign in New York City’s Times Square. The 14-month display which airs 15 visually stunning video advertisements across three screens every hour, 24 hours per day, seven days a week aims to inspire travel to Nassau Paradise Island in The Bahamas. “We are thrilled to launch this initiative in one of Nassau Paradise Island’s key markets and in Times Square specifically, New York’s busiest commercial intersection,” said Joy Jibrilu, CEO of the Nassau Paradise Island Promotional Board. “The campaign perfectly illustrates the mission of our board to support our partners by strategically marketing the destination to our target visitors.” www.NassauParadiseIsland.com

A new Times Square billboard spotlights resorts in The Bahamas including Atlantis Paradise Island Photo Credit NPIPB

The digital billboards are in a prime corner location, wrapping around the building to optimize viewing and the impact of the destination’s commercials. The campaign will run through December 2023 with the ability for creative elements and messaging to be updated throughout the year to continue to capture the attention and motivate passersby no matter the season. The advertisements feature emotionally stimulating videos with iconic images, bold graphics, and NPIPB’s hotel partners that include Atlantis Paradise Island; Baha Mar; Bayview Suites Paradise Island Bahamas; Comfort Suites Paradise Island; Graycliff Hotel; Margaritaville Beach Resort, Nassau; The Ocean Club, A Four Seasons Resort; Paradise Island Beach Club; Sandals Royal Bahamian; and the destination’s newest resort Goldwynn Resorts & Residences, opening February 2023.

Airline partners are also included with copy showcasing the non-stop flights from LaGuardia Airport, John F. Kennedy International Airport, and Newark Liberty International Airport. Jibrilu added, “There is no better time to launch this campaign than now as the Times Square New Year’s Eve celebration draws worldwide attention. Spectators will be hard-pressed to miss our message, and we hope it influences them to book a trip to Nassau Paradise Island. After all, it is only a short, direct flight from New York.”

Baha Mar is one of the featured resorts in the new Nassau Paradise Island digital campaign in NYC Photo Credit NPIPB

About Nassau Paradise Island:
Nassau Paradise Island, Bahamas is known for having some of the most beautiful white sand beaches in the world, turquoise blue water, the Caribbean’s best entertainment and a spectrum of resorts from ultra-exclusive to family-friendly. This convenient destination is serviced by several non-stop flights from most major U.S. cities. Less than an hour from South Florida and less than three hours from New York City, Nassau Paradise Island is so close, yet feels like it’s a world away. Additional information about where to stay and incredible value-added packages may be found at www.NassauParadiseIsland.com.