ST. KITTS CELEBRATES WELLNESS TRAVEL DURING TOURISM AWARENESS MONTH
Tapping the Lucrative Wellness Market in St. Kitts
Basseterre, St. Kitts ( Nov. 2022): The fine art of relaxation is in full swing in St. Kitts during Tourism Awareness Month as declared by the St. Kitts Tourism Authority. The theme “Immerse, Indulge, Renew, Rethinking Tourism 2022,” is the newest marketing campaign aimed to spotlight the island’s wellness experiences. “This Tourism Awareness Month, St. Kitts is proud to recommit to and reiterate the importance of tourism within our community,” said Honourable Marsha Henderson, Minister of Tourism. “St. Kitts is no stranger to wellness. With sustainability at the core of our approach to tourism, the theme of ‘Immerse, Indulge, and Renew’ provided the perfect opportunity to continue to showcase our island in a way that is meaningful and on-brand with the mission of Tourism Awareness Month.”www.visitstkitts.com. Hotels and resorts including Royal St. Kitts Hotel, Belle Mont Farm, Park Hyatt St. Kitts, Timothy Beach, and Ramada, are contributing to the celebration through farm-to-table dinners, cocktails and pizza at sunset, painting classes, a fashion show, and more.
Reflecting the theme, the tourism authority launched a calendar of events that continue through 27 November 2022. Both locals and visitors are invited to partake in the festivities across the island. Experiences range from a beach clean-up at Major’s Bay, which emphasizes the importance of environmental well-being in supporting St. Kitts’ tourism efforts, to participating in a heritage and fitness hike, focusing on physical wellness. “St. Kitts has spent the past few years revamping our approach to tourism and offerings, which can be seen through our Venture Deeper campaign and our continued focus on highlighting the unique qualities of the island,” said Ellison “Tommy” Thompson, CEO of St. Kitts Tourism Authority. “We are thrilled about this year’s Tourism Awareness Month as it provides a great platform for our stakeholders and partners to partake in innovative workshops. It is also another opportunity to immerse our travelers in the culture and history that makes St. Kitts so unique.”
About St. Kitts
St. Kitts is the larger of two islands that make up the Federation of St. Kitts and Nevis. 18 miles of green mountain ranges stretch from Mount Liamuiga in the north to the southern peninsula—each end, an entirely different and equally fulfilling experience. The island’s serendipitous location between the Atlantic Ocean and the Caribbean Sea gives its coast distinctively varied hues. Our beaches range from golden tones to salt-and-pepper, and alluring black volcanic sand. Venture Deeper into the magic of St. Kitts and discover what the destination holds, while simultaneously venturing introspectively into a journey of self-discovery. Peel back the many layers of our beautiful island to discover the culture, history, adventure, and culinary delights around every corner. *If you are traveling to St. Kitts, it is required that you complete the online Immigration and Customs ED Form before arrival. Upon completion, you will receive a receipt with a QR code that you must present upon arrival in St. Kitts. Your QR code can be printed out or scanned directly from your phone. For more information about St. Kitts, visit www.visitstkitts.com.