ANTIGUA AND BARBUDA TOURISM AUTHORITY ANNOUNCES A NEW ROMANCE CAMPAIGN
Wooing the Wedding and Honeymoon Market in Antigua and Barbuda
ST. JOHN’S, ANTIGUA (FEB. 2022) The Antigua and Barbuda Tourism Authority launched a new romance campaign called ‘Love & Wanderlust’ that follows the 2022 marketing programs across their four pillars which are Romance, Yachting and Sailing, Wellness, and Heritage and Culture. Special Projects and Events Manager for the Antigua and Barbuda Tourism Authority and Romance Lead Shermain Jeremy said: “with the pandemic affecting the weddings and honeymoons market substantially over the past two years, weddings and honeymoons, a US$1.6 billion-dollar industry is poised for growth in 2022, and the Antigua and Barbuda Tourism Authority intends to position the destination as the premier choice for couples.” “The ‘Love and Wanderlust’ campaign will become the visual identity for Antigua and Barbuda’s romance product, playing on the idea that being in love, and the love for travel are intrinsically connected, as they both exude a feeling of euphoria. Depicting Antigua and Barbuda as the perfect fairy-tale dreamscape for two people in love, or couples who wish to get married or renew their vows is the focus of the campaign.”
A new global Facebook Timeline Contest ‘Your Favorite Romantic Spaces’, kicks off the first phase of the campaign. The contest launched on the Antigua Barbuda Romance Facebook page on Valentine’s Day. ‘Your Favourite Romantic Spaces’ is a user-generated content-type activation allowing lovers of Antigua and Barbuda from across the globe to post a photo or video of their most romantic space, place, or experience on the twin islands. The contest invites couples to share their romantic stories through videos and photos, sparking further awareness of the destination as the perfect dreamscape for couples.
“Highlighting the destination’s most unique and alluring attributes will be the foundation of the campaign. We don’t want to tell Antigua and Barbuda’s love stories on our own, we want persons who have personally experienced it to share that experience with us through this contest by posting their photos and videos on the AntiguaBarbudaRomance page timeline”, noted Jeremy. Persons who wish to share their favorite romantic spaces on Antigua and Barbuda can click on the post link here to enter: https://www.facebook.com/antiguabarbudaromance/posts/3090842157797560. Persons 18 and older from across the globe can enter by replying to the post with a photo or video. The most liked photo and most watched video win a US$100 amazon gift card each. The contest ends on March 28, 2022.
ABOUT ANTIGUA AND BARBUDA
Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’da) is located in the heart of the Caribbean Sea. Voted the World Travel Awards 2015, 2016, 2017 and 2018 Caribbean’s Most Romantic Destination, the twin-island paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine, and 365 stunning pink and white-sand beaches – one for every day of the year. The largest of the Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson’s Dockyard, the only remaining example of a Georgian fort a listed UNESCO World Heritage site, is perhaps the most renowned landmark. Antigua’s tourism events calendar includes the prestigious Antigua Sailing Week, Antigua Classic Yacht Regatta, and the annual Antigua Carnival; known as the Caribbean’s Greatest Summer Festival. Barbuda, Antigua’s smaller sister island, is the ultimate celebrity hideaway. The island lies 27 miles northeast of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 17 mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere. Find information on Antigua & Barbuda at: www.visitantiguabarbuda.com or follow us on Twitter. http://twitter.com/antiguabarbuda Facebook www.facebook.com/antiguabarbuda and Instagram: www.instagram.com/AntiguaandBarbuda
Entry requirements: https://visitantiguabarbuda.com/travel-advisory/
